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The power of defensive innovation through turning headwinds into opportunities

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation

Catalogue: Insights Festival 2020
Authors: Kristin Hickey, James McLintock, Melanie Castro
Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies
September 16, 2020
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Citation

Hickey, McLintock and Castro (2020a, September 16). The power of defensive innovation through turning headwinds into opportunities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-power-of-defensive-innovation-through-turning-headwinds-into-opportunities